Discover the Most Visited Countries of 2025 to Add to Your Travel Bucket List
Based on our client data, this article reveals the best travel destinations in 2025 and where travelers plan to go in 2026. It also highlights must-visit spots for solo adventurers, families, and thrill-seekers – and shares practical tips, from timing your trips to choosing the right experiences, to help you plan your next unforgettable adventure.
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Top Travel Trends Shaping 2025’s Best Destinations
The hottest destinations of 2025 aren’t just beautiful – they reflect the biggest travel trends of 2025, shaping where travelers are flocking and why.
With multigenerational travel on the rise, families are seeking destinations that allow them to spend quality time together without the stress of crowded tourist spots.
Meanwhile, solo travelers are chasing their dream adventures, exploring cities, nature, and cultural hotspots, while keeping safety a top priority.
Many travelers are also embracing “shoulder season” trips, visiting popular locations outside the busiest months for better weather, fewer crowds, and more authentic experiences.
Cool-weather escapes are also gaining popularity, as people look to dodge summer heatwaves and storms while still making the most of their vacations.
These trends are shaping the destinations travelers are flocking to most. So, which countries top the list in 2025?
The Top 10 Travel Destinations in 2025
We analyzed our client data to see where travelers are booking their vacations.
The top destinations in 2025 are safe, fun, and satisfying, and each draws visitors for unique reasons.
From stunning landscapes and cultural hotspots to family-friendly attractions and adventure opportunities, these countries are capturing the world’s attention.
1. The United States
The United States was the most popular destination among our clients in 2025.
Globally, it ranked as the third most visited country, with the National Travel and Tourism Office (NTTO) projecting approximately 77 million international visitors in 2025, marking a 6.5% increase from 2024.
From iconic cities like New York, Los Angeles, Miami, New Orleans, and Memphis to natural wonders such as the Grand Canyon and Yellowstone, plus countless national parks, the U.S. offers unmatched diversity for every type of traveler.
Visitors can explore landmarks, enjoy world-famous attractions, shop for favorite brands, savor iconic foods, and visit locations where beloved movies and TV shows come to life, including major theme parks and filming sites.
Many international travelers also come to visit family or friends made during years at U.S. universities, adding a personal touch to their journey.
Even during peak tourist seasons, U.S. destinations rarely feel overcrowded. Popular summer spots, such as beach towns, can still be busy, but visiting during the “shoulder seasons” of spring or autumn provides more comfortable travel.
In many areas, spring can feel like early summer for visitors from cooler climates, and the bright autumn foliage makes fall an especially scenic time to explore.
Whether seeking urban excitement, natural adventure, or cultural experiences, the U.S. has something for everyone, making it one of the best travel destinations in 2025 among our clients and travelers worldwide.
Visa Requirements for the US
- Visa Waiver Program (VWP) Countries: An approved Electronic System for Travel Authorisation (ESTA).
- Non-VWP Countries: A valid non-immigrant visa, such as a B-2 tourist visa.
- A valid passport.
- Your return ticket.
- Proof of sufficient funds for your stay.
Check the official U.S. Department of State website or your country’s U.S. embassy for detailed information.
Read More: Safety and Travel Insurance for the USA
2. Italy
Italy was the second most popular destination among our clients in 2025.
Globally, it remains a top choice, ranking as the second most visited country in Europe and the number-one international destination for U.S. tourists. What’s more, approximately 70 million international visitors are expected in 2025.
Rome has been known as the ‘Eternal City’ for two thousand years, and Italy continues its run as a timeless destination for the 21st century.
Travelers are drawn to its warm climate, historic buildings and artwork, and stunning Mediterranean scenery.
Iconic landmarks such as the Colosseum, Leaning Tower of Pisa, the Amalfi Coast, and Tuscany’s rolling vineyards provide unforgettable experiences for every type of traveler.
The Italian bella figura approach ensures that food, architecture, and fashion are polished to perfection, making every visit a sensory delight.
From fresh pasta and gelato to local wines and vibrant festivals, Italy offers culture at every turn.
Italy can be crowded during the high summer season, especially in hotspots like Florence, Venice, and Sicily.
Interest in Sicily has also surged following its feature as the luxurious setting for the second season of the popular TV drama The White Lotus.
However, visiting during the spring or autumn shoulder seasons offers milder weather, fewer crowds, and a more relaxed experience.
With so many incredible attractions to explore, it’s no wonder Italy is considered one of the best travel destinations in 2025.
Visa Requirements for Italy
To visit Italy as a tourist, you need:
- EU/Schengen Citizens: A valid identity card is sufficient for entry.
- Non-EU Citizens: A valid passport (expires at least three months after departure). If your country is not visa-exempt, you’ll need a Schengen short-stay visa (Type C). You may also need to show proof of funds.
- Note: Starting Spring 2025, visa-exempt travelers will also need ETIAS authorization.
For detailed information, check the official Visa for Italy website and Italia.it.
Read More: Travel Insurance for Italy and Safety Tips for Visitors
3. Mexico
Mexico continues to be a top travel destination worldwide, ranking as the third most popular choice among our clients in 2025.
According to official data, the country welcomed 47.4 million international visitors between January and July 2025, marking a 13.8% increase compared to the same period in 2024.
This surge in tourism is fueled by Mexico’s vibrant culture, diverse landscapes, affordable prices, and improved travel infrastructure.
While it’s not the safest country globally, its 2025 Global Peace Index (GPI) ranking of 135 is close to that of the United States (128).
Mexico City attracts the most visitors with its lively urban life, renowned cuisine, and easy access to historic sites such as the pyramids of Teotihuacan.
Meanwhile, travelers seeking relaxation head to destinations such as San Miguel de Allende, Puerto Vallarta, and the stunning Yucatán Peninsula.
Mexico’s all-inclusive resorts are booming in 2025, catering to couples, weddings, reunion groups, and extended families.
Options range from budget-friendly stays to luxurious resorts with activities for kids, teens, and adults, offering something for every type of traveler.
Visitors can also experience Mexico’s rich cultural traditions, such as Día de los Muertos (Day of the Dead) in Oaxaca or Mexico City, where colorful altars, parades, and public celebrations create unforgettable memories.
However, popular destinations can get busy during the high summer season, so traveling in the shoulder seasons of spring or autumn offers milder weather, fewer crowds, and a more relaxed way to enjoy these cultural events.
Visa Requirements for Mexico
To visit Mexico as a tourist, you need:
- A valid passport.
- A completed Multiple Digital Migration Form (FMM).
- You may be asked at your point of entry for additional documents, such as proof of hotel reservations or a return ticket.
Visit the official Mexican government website for full details.
Read More: Travel Insurance for Mexico and Safety Tips for Visitors
4. France
France was the fourth most popular destination among our clients in 2025, welcoming over 100 million international visitors globally.
Its enduring appeal comes from a mix of history, world-class cuisine, iconic landmarks, and diverse landscapes that cater to all types of travelers.
Paris, the capital, remains a major draw with its romantic boulevards, historic neighborhoods, and museums. Visitors flock to the Louvre, Eiffel Tower, and Montmartre, though popular sites can be crowded in peak summer months.
Beyond Paris, regions such as Provence, Brittany, and the French Riviera offer charming villages, stunning beaches, lavender fields, and castles, ideal for travelers seeking relaxation or cultural immersion.
Meanwhile, cities like Bordeaux and Lyon attract food and wine enthusiasts, history buffs, and cultural explorers alike.
France’s tourism calendar also features dynamic events such as the Cannes Film Festival and the Tour de France, adding unique cultural experiences for visitors.
While France is generally safe, travelers should stay alert for urban travel scams in major cities like Paris and be mindful of busy periods or occasional political protests, such as those that occurred during the summer of 2025.
With standard precautions, most visitors, including solo female travelers, can explore safely and enjoy all that France has to offer.
Visa Requirements for France
To visit France as a tourist, you need:
- EU/Schengen Area Citizens: A valid identity card is sufficient for entry.
- Non-EU Citizens: A valid passport with an expiration date at least three months beyond your intended departure from the Schengen Area.
- All Visitors: A return ticket, proof of sufficient funds for your stay, and insurance certificate covering medical and hospital expenses while in France.
For detailed information, visit the France-Visas official website.
Read More: Travel Insurance for France and Safety Tips for Visitors
5. Canada
The Great White North remains one of the best travel destinations in 2025, ranking as the fifth most popular choice among our clients.
Travelers from all over the world are drawn to the country’s vast, dramatic landscapes, diverse cities, and famously polite people.
Its status as the third safest country in the world makes it especially appealing for solo female travelers.
Canada is also a top adventure travel destination, offering every snow sport and year-round wilderness experiences.
One of the most scenic ways to explore its nature is cruising the northwestern “Inside Passage” from Vancouver to Alaska.
Every province of Canada offers opportunities to experience Indigenous culture and traditions through its First Nations communities, enriching the journey for visitors.
Canada’s cool climate makes summer a pleasure and winter an adventure. Families enjoy skiing, winter sports, and urban winter festivals, while the end of winter marks the sweetest time of year in Canada – maple syrup season.
Visa Requirements for Canada
To visit Canada as a tourist, you need:
- A valid passport.
- Depending on your nationality, you may need a visa or a Canadian Electronic Travel Authorization (eTA).
- A return ticket.
- Proof of sufficient funds for your stay.
Check the official Government of Canada website for full details.
Read More: Travel Insurance for Canada and Safety Tips for Visitors
6. Australia
Australia continues to captivate global travelers with its striking landscapes, bustling cosmopolitan cities, and unique wildlife, making it a top travel destination in 2025.
Visitors are drawn to the country for its safety, which ranks 18 out of 163 nations in the 2025 Global Peace Index (GPI), and its incredible variety of experiences.
Many travelers choose a major city, such as Sydney, Melbourne, or Brisbane, as a base before venturing out to explore the country’s natural wonders.
Moreover, solo travelers often find it easy to connect with others in Australia’s lively hostels and community-oriented attractions.
Adventure seekers thrive in the ‘Land Down Under’, with endless opportunities for road trips across the Outback, hiking in national parks, surfing along pristine beaches, and attending vibrant events like Sydney Mardi Gras or Hobart’s arts festivals.
City dwellers can also experience Australia’s wildlife and nature at world-class zoos and botanical gardens, while cruises have opened up access to stunning remote regions such as the Kimberly in the northwest.
Australia also appeals to families and seniors thanks to its wide range of tours, cruises, and relaxing resort options.
Guests can unwind at a Gold Coast resort, enjoy traditional tearooms and pubs, or embark on epic train journeys that showcase the country’s breathtaking scenery.
Visa Requirements for Australia
To visit Australia as a tourist, you need:
- A valid passport.
- A visa (electronic or traditional) or, for New Zealanders, a visa waiver.
- A return ticket.
Check the official Australian Government website for full details.
Read More: Travel Insurance for Australia and Safety Tips for Visitors
7. Germany
Germany ranks as the third most popular European destination in 2025 among our globe-trotting clients.
The charming country is set to break travel sector records this year, welcoming 2.9 million international tourists in April alone.
Moreover, the World Travel & Tourism Council (WTTC) forecasts that Germany’s Travel & Tourism sector will achieve new all-time highs in both spending and contribution to the economy in 2025.
Germany continues to be a top choice for travelers seeking rich history, vibrant culture, and scenic landscapes.
Its diverse offerings appeal to every type of traveler. Families can explore attractions like the world’s largest model railway, Legoland, and the fairy-tale Neuschwanstein Castle.
Culture seekers flock to Berlin for its museums, historic neighborhoods, and dynamic nightlife, while seasonal events such as Munich’s Oktoberfest and the famous Christmas markets add a unique local flavor.
Scenic Rhine and Danube cruises, charming towns, and outdoor adventures across the country ensure there’s something for everyone.
Germany’s large, walkable cities are well connected by public transportation, and visitors will find it easy to navigate even if they don’t speak German.
Germany’s gentle summer offers ideal conditions for sightseeing and outdoor activities, while autumn and winter bring festive celebrations, ice skating, skiing, and seasonal markets, making the country a popular year-round destination.
Visa Requirements for Germany
To visit Germany as a tourist, you need:
- Either a visa waiver or a valid Schengen visa.
- A passport valid for at least three months beyond the end of your trip.
- Proof of sufficient funds for your stay (at least €10,000 recommended).
For detailed information, check the German embassy website for your country.
Read More: Travel Insurance for Germany and Safety Tips for Visitors
8. United Kingdom
Coming in at number eight, the UK continues to charm travelers in 2025.
Over 42 million visitors came in 2024, making up for lost time after COVID lockdowns, and early 2025 reports show strong momentum.
The UK is already shaping up as one of the best travel destinations for US travelers, ranking as their fifth favorite this year.
Britain’s iconic attractions continue to top travel bucket lists. London and Edinburgh are brimming with tourists in the summer, when world-famous events like the Edinburgh Festival Fringe and London’s Notting Hill Carnival draw crowds from around the globe.
Meanwhile, the milder spring and autumn months, along with smaller crowds and seasonal delights, attract travelers seeking a more relaxed experience.
The Welsh travel routes and historic sites are particularly popular in spring, while Somerset comes alive during the autumn cider season.
Year-round, fans of TV and film can tour famous locations across the country, from London to the Scottish Highlands.
With so much to see and do, it’s no wonder the UK is one of the best travel destinations in 2025.
On a Budget? Many universities across the UK open their dorms for summer stays, providing affordable lodging in prime locations. These rooms often come with easy access to public transport, major attractions, and vibrant city centers. If you’re traveling on a budget or with family, be sure to book early to secure the best spots.
Visa Requirements for the UK
To visit the UK as a tourist, you need:
- A valid passport.
- A return ticket.
- Depending on your nationality, you will need a visa or a UK-issued Electronic Travel Authority (ETA).
Check the official UK government website for full details specific to your country.
Read More: Travel Insurance for the UK and Safety Tips for Visitors
9. New Zealand
New Zealand continues to be a favorite of our international clients, ranking as the ninth most popular destination in 2025.
Our clients are clearly ahead of the curve, too. As of July 2025, the country welcomed approximately 3.39 million international visitors, an increase of 169,000 compared to the previous year.
New Zealand’s stunning landscapes, adventure opportunities, and safety make it a top choice for travelers worldwide. Its Global Peace Index ranking as the world’s third safest country also makes it one of the best travel destinations for solo travelers.
Tourism in New Zealand is at a “just right” level, with plenty of lodgings and activities available, yet destinations remain uncrowded. The low New Zealand dollar also provides a favorable exchange rate for most visitors.
Adventure seekers will find a paradise in New Zealand, with endless activities, such as whitewater rafting, bungee jumping, hiking, surfing, and camping, to fuel their adrenaline.
Meanwhile, families can enjoy Rotorua’s hot springs, Māori cultural experiences, tours of Lord of the Rings movie sets, farm visits, and whale watching.
Many parks and uncrowded beaches are also free to access, and up-to-the-minute information on safe beaches is available at Safeswim.org.nz.
For U.S. visitors, several airlines now offer nonstop flights from Houston or New York City to Auckland, cutting travel time by four to five hours and making airport transfers much easier.
So, if you want to get ahead of the game, you might want to plan your trip to New Zealand now!
Visa Requirements for New Zealand
To enter New Zealand as a tourist, you need:
- A valid passport.
- A return ticket.
- Depending on your nationality, you may or may not need a visa (or New Zealand Electronic Travel Authority – NZeTA).
- Proof of sufficient funds for your stay.
Check the official New Zealand Immigration website for detailed, country-specific requirements.
10. Ireland
The Emerald Isle continues to charm travelers with its mix of history, culture, and natural beauty, ranking as the 10th most popular destination among our clients in 2025.
Éire, as it is known in Gaelic, welcomed 646,400 foreign visitors in July 2025 alone, placing it firmly on the global map for international travelers.
Visitors are sure to be met with Ireland’s famous céad míle fáilte – “a hundred thousand welcomes” – too, as the country is renowned for its warmth and hospitality.
Ireland offers a range of experiences that appeal to adventurers, city-lovers, nature enthusiasts, culture seekers, and families alike.
City explorers enjoy Dublin’s lively pubs, universities, and events, while active travelers can hike along dramatic, rugged coastlines or heather-clad hills.
Meanwhile, those seeking relaxation can unwind at country homestays or Irish spas.
Much of the country is easily accessible by train or bus, and cruise itineraries touch many of Ireland’s ports. For true adventurers, the Ireland Way – a hiking and biking trail spanning the length of the country – provides a unique way to explore its landscapes.
Ireland also stands out as a family-friendly destination. Visitors can tour castles and villages, immerse themselves in folklore and history, or enjoy kid-friendly treats like scones and local ice cream.
With its friendly people, breathtaking landscapes, and rich heritage, Ireland delivers an unforgettable experience and continues to capture the hearts of travelers worldwide.
Visa Requirements for Ireland
To visit Ireland as a tourist, you need:
- A valid passport.
- A return ticket.
- Proof of sufficient funds for your stay (at least €10,000 recommended).
- Depending on your nationality, a visa may be required. Short-term travelers from countries like the U.S., Canada, and the EU often do not need a visa.
Check the official Irish government website for full, country-specific details.
Read More: Travel Insurance for Ireland and Safety Tips for Visitors
5 Travel Tips for Planning Your Next Adventure
Now that we’ve shared the best travel destinations in 2025, are you feeling inspired to book your next adventure?
Planning an international trip can feel overwhelming, but a few simple strategies make all the difference.
Follow these five essential tips to get your next trip off to the best start:
1. Choose the Right Destination
Pick a vacation spot that suits you and your companions. Use the reviews in this article as a guide, but remember: just because a country or city was featured on a popular TV show doesn’t mean it’s the best fit for your personal interests.
Consider factors like safety, local culture, accessibility, and the types of activities you enjoy most. Creating a short list of priorities – whether sightseeing, adventure, relaxation, or family-friendly attractions – can help you narrow your options.
2. Travel at the Best Time
Consider your schedule and budget.
Traveling during the “shoulder season” can save money and help you avoid crowds. If summer holidays are your only option, book travel and attractions at least six months in advance for the most options.
Check the climate, local holidays, and seasonal events. Traveling slightly off-peak often means better hotel rates, easier bookings, and a more authentic experience without large tourist crowds.
3. Plan and Purchase Carefully
Use resources like our Ultimate International Travel Checklist to organize flights, accommodations, tours, and activities. Planning ahead helps ensure a smooth trip.
Make sure to confirm cancellation policies, travel insurance coverage, and any vaccination and health-related entry requirements. Keeping digital and printed copies of reservations and tickets will save stress in case of connection issues or lost documents.
4. Be a Responsible Tourist
Learn local customs, support local businesses, and make sure you have travel health insurance so you can access care abroad if needed. Check visa requirements early to avoid last-minute issues.
Respect the environment and local culture, avoid overcrowded tourist traps if possible, and consider giving back to communities by visiting local markets, hiring local guides, or participating in eco-friendly tours.
5. Review Packing Essentials
Two weeks before departure, go through your packing list with What to Pack to ensure you have everything you need for a safe and comfortable journey.
Include clothing layers for unpredictable weather, essential medications, copies of important documents, chargers and adapters, and any activity-specific gear.
Packing efficiently with cubes or organizers can save space and keep your luggage manageable.
Protect Your Travels in 2025 and Beyond
If one or more of 2025’s top travel destinations are on your vacation list, now is the perfect time to plan your next overseas adventure.
These countries offer incredible attractions, rich culture, and safe, convenient experiences – but travel always comes with uncertainties.
No matter where you go, travel insurance is a smart way to protect your trip. With coverage in place, you can explore the best destinations of 2025 with peace of mind and enjoy your adventures to the fullest.
Whether you’re wandering bustling cities, relaxing on scenic coastlines, or venturing off the beaten path, a solid travel plan safeguards you against unexpected medical emergencies, trip disruptions, and lost or stolen belongings.
We’ll Help You Choose the Right Travel Plan
Compare top-rated travel insurance plans for your upcoming trip abroad.
Not only that, but some countries, including Schengen states, even require proof of insurance for visa approval, making it an essential part of planning any international journey.
So don’t leave your vacation to chance – get a quote today and explore the world with confidence.
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Author: Emily Cotlier is a senior editor who made the move from the U.S.A. to New Zealand. For International Insurance, she clarifies international visa and immigration requirements, shares travel resources, and advises on relocation challenges. She’s traveled through five continents and Oceania, and she still loves to travel both in Aotearoa New Zealand and around the world.